EAT YOUR WAY OUT OF SICKNESS

Mark is an IT professional, a techie, working in a prestigious corporate house. He is a star performer, and has been with the present company for 3 years now. Mark happily puts in 60 hours work weeks, he is very pleased with the progress of his career, and he is determined to do what it takes to come up the corporate ladder. He has been put in charge of a new upcoming project, with a large overseas client. He is the only employee who knows the complete end-to-end coding system of that project, which is critical to its success.

Mark is unstoppable in his work. Except, there is just one thing. On many occasions, while working in the office, Mark experiences dizziness and a sudden loss of energy. He dismisses it, reaches for his strong coffee and goes back to working on his code sheet. Over a period of time, the loss of energy gets converted to splitting headaches and nausea. He visits his doctor, who informs him that his liver is infected, and he will have to take bed-rest for 3 weeks. The doctor further advises him, gently but firmly, that if Mark were to go back to work, his condition will worsen, which may lead to a life-threatening disease.

Mark can’t believe what is happening to him. Here he was, just about to crack the code of his project, display his amazing work to his clients, showcase all the innovations he had brought in. And now he finds himself in his house, lying on his bed, taking prescription drugs & knowing that the project deadline will not be reached. In all probability, the client might decide to choose another service provider.

There are many Marks in the modern, fast track societies that we live in. We are so focused on running to meet our targets, that we have no time to take care of the person who is running, namely, our body & mind. It is very similar to the old story of the wood cutter in the forest. He worked hard everyday to cut trees, but the number of trees he could cut reduced on a daily basis. Someone pointed out to him that the tool he was using to cut the trees, the saw, had become blunt & he should take some time out to sharpen the saw. To which the wood cutter replied very authoritatively & quite ignorantly, “I don’t have time for all that. I have to reach my target of cutting trees.”

Most diseases are caused by faulty eating habits

True to our commitment for fast living, we eat fast food as our working lunch. Fast food contains things which are the hardest to digest. Some people eat it for both lunch and dinner.

Our work generates an exotic thing called “stress”, which most people wear on their sleeves as a badge of honour. If a person is under lot of stress, that is actually seen as a sign of his or her productivity. To cope with stress, people smoke cigarettes, drink alcohol and eat more junk food. The body, which is a wonderful machine given to us by Nature, is made to consume the most absurd substances posing as food. And yet the body chugs on, bravely facing this onslaught of gross matter, which was never meant for the body in the first place.

Every disease, no matter by what name it is called, shows up because of blocks or congestions in the internal organs of the body. Just as a pipe which has been clogged by dirt cannot function properly, when the body is clogged with the remnants of food, it simply cannot be healthy. The bacteria will increase within the body, which will result in the surfacing of multiple illnesses.

Whether it is pneumonia, cholera, leprosy, tuberculosis, plague, syphilis, and many types of infectious diseases, the root cause of all of them can be traced back to blocks or clogging within the body. These obstructions hold the toxins, mucus & foreign matter within the internal body system, which does not allow the body to recover & get back its natural vitality.

Better eating habits can cure sickness

If we are sick, we have to take prescription medicines, as advised by a medical expert. But an equally important element to our healing is our diet. What we put into our body on a daily basis, is going to determine whether our current sickness will be rooted out of our system, or it will temporarily fade, only to re-appear on another occasion.

Professor Arnold Ehret, who was one of the leading health educators in Germany, has written extensively about how sickness can be cured, by changing our eating habits. Many alternate healing systems, like Ayurveda & Herbal cures, also provide practical methods to heal our body.

Fasting for a short period is a practice that cleans the internal system from waste matter, and other remnants of food. Go for a one-day fast. Do not put any solid inside your mouth. Drink only water. By the end of the day, your stomach will be rumbling, and you will feel the hunger pangs rising all around your body. That is the digestive fire, which has got activated, and is searching for nutrients from every part of your body. Allow your body to burn in this fire. Do not douse it with a hamburger or a hot dog. You will see that the body is freed of poisons & toxins. You will feel light and your vitality will go up instantly.

Drinking warm water on a daily basis is another practice that will relieve your body of congestion in the internal system. The water should be comfortably warm, and not very hot. How much water to drink daily? The general medical recommendation is 3 litres for men, and 2.7 litres for women. But this rule has to be followed in consultation with what your body is telling you. If you feel uncomfortably bloated after drinking water, then that is not correct for you. Our body has an innate intelligence. It is constantly telling us what it wants and does not want. If we start listening to our body intelligence, we will know exactly what is good for us, and how much of that is good for us. This practice can cure us from nasal congestion, improves digestion, relieve constipation, improves blood circulation, and generally detoxifies the body.

Another important method to cure ourselves from sickness is to eat vegetables. I can almost hear you say, “Here we go – how can we talk about alternate healing methods without talking about veganism?” Well, this is not an attempt to convert people to stop eating meat & go vegan. This is a method to heal your body, by including vegetables in your daily meals, along with eating meat products. Eat green leafy vegetables like Arugula, Bok Choi, Cabbage, Collard, Dandelion leaf & Spinach. Eat roots and stems like Asparagus, Radish, Broccoli, Brussels Sprouts, Celery, Cauliflower, Green peas & Peppers. Eat seasonal ripe fruits like Apples, Apricots, Banana, Black Cherries, Blackberries & Grapes. What this will do to your system is, it will dissolve the poison which has accumulated, and will give fresh vitality to your body.

Virginia Woolf, the renowned English writer, accurately said, “One cannot think well, love well, sleep well, if one has not dined well.” It can be said with equal accuracy, “One cannot recover from sickness, and stay healthy, if one has not dined well.”

Note : For more details on the above topic, please visit below page:

https://tranquildynamo.com/eat-your-way-out-of-sickness/

How Marketing Can Manifest Your Organizational Goal

 This article is about my understanding of marketing, which I learnt in week 2 of the Digital Deepak Internship Program.

Let me ask you a question. Do you agree with the following quote: “It's not the best product that wins, but the best-known one that wins”?

Whether you answered “yes” or “no”, I think you will agree that this question needs to be explored in greater depth. How does a product become successful? And consequently, how does a business grow?

Since the beginning of organized business, people have used marketing to reach out to potential customers. In the pre-industrial era, during the years 1750 to 1850, businesses mainly used word of mouth communication. After the industrial revolution, during years 1850 to 1920, when villages grew to larger populations, newspaper ads and magazine ads were used to reach the masses. In later years, advertisements were used in radio, television & billboards. Post year 2000, social media channels have been used, along with all the other existing channels.

So, we see that businesses have always required marketing to survive and thrive. Since it is such an important function, we will seek to understand what marketing is, and how it can be used best to reach business goals.

Understanding customer needs

As per recognized global data providers, it is observed that, in the last 5 years:

-         90% of new startups fail.

-         75% of venture-backed startups fail.

-         Under 50% of businesses make it to their 5th year.

-         33% of startups make it to the 10-year mark.

-         Only 40% of startups actually turn a profit.

-         82% of businesses that fail, do so because of cash flow problems.

-         The highest failure rate occurs in the information industry (63%).

What is the reason for this large failure rate? Obviously, there are multiple reasons for this, but the main reason is a lack of understanding of market requirements. Most startup founders seem to believe that the product they have developed, is the modern equivalent of the magic lamp of Aladdin. The question they don’t address is: who wants to buy my product?

The primary thing to be done is to understand customer requirements extremely well. In an ideal situation, the market should pull the product out of the business. In other words, businesses should have such a clear understanding of what the customer wants, that they end up creating a product that is a perfect fit for the customer. This marketing function is known as ‘Product – Market Fit’.

‘Apple’ company was the market leader in smartphones, when ‘Xiaomi’ wanted to enter the same market. Xiaomi observed that many customers were looking for cheaper smartphones, and would be quite satisfied if the phone had near equal features as Apple iPhone had. This led them to do the following:

-         Sold only through online channels, made spare parts locally, thereby reducing their marketing costs drastically

-         Communicated to their people, the production team, what customers were looking for. Produced smartphone which had almost all features that Apple iPhone had, but still was priced it at half the price

The result of the above actions was, within 3 years of launching their phones, Xiaomi became the third largest seller of smartphones in the world.

Creating Perception

The next function of marketing is to create the right perception of the product, in the minds of prospective customers. According to Forbes magazine, “fostering positive perceptions can help companies build a sustainable, loyal and growing customer base”. What this means is, if businesses succeed in creating the right perceptions, customers will come on their own to companies, instead of companies chasing customers.

Creating perceptions is all about establishing right communication, between companies and customers. Businesses have to communicate effectively, consistently and sincerely. This is not about exaggerating the benefits of the product. Rather, it is about broadcasting the value, which the company has to offer. Without this, customers will never come to know of something which could be of great value to them, and for which they would happily part with their money.

Creating Trust

The next function of marketing is to build trust, in the minds of customers, for the product. This is called brand building, which is really a matter of building trust.

Today, customers are very different from what they were a few decades ago. Today, we have the internet and other information channels. Customers can easily conduct research on a brand or product, before they make their purchase. Also, word of mouth marketing is still the best marketing. People trust the opinion of other people, who have used the product or service.

So, building trust or building a brand, comes down to four things:

-         Develop a product or service that truly provides value

-         Engage customers in a two-way communication

-         Host events

-         Be consistent in providing value

Traditional marketing vs Digital marketing

As we saw earlier, marketing has always been used by businesses. Traditional marketing includes methods like word of mouth, newspaper & magazine ads, radio & tv ads, and billboards. Digital marketing is marketing using websites, apps, social media channels, email and mobile marketing, to promote and sell goods & services.

Digital marketing has great advantages over traditional marketing, some of which are:

-         It is considerably less expensive

-         customers can be reached easily & effectively by using email marketing, mobile marketing & social media posts

-         It lets you communicate directly with the customers who see your content

Finding business niche

The next thing to understand in marketing is selection of ‘niche’. A business niche is a specialized or focused area of a broader market. Businesses can serve customers only when they differentiate themselves from the competition. It is not possible to serve the needs of every segment of the market.

Businesses should not enter a non-competitive market, even if they believe they have a great product for that market. If there is no demand, if customers are not expressing their interest in a particular market segment, it does not make good business sense to create a product / service in that segment. What would be good business sense, however, is to enter a competitive market, but have a unique selling point (USP) in that market. The formula for wealth creation can be summarized as below:

Wealth = Niche ^ CATT

In other words, the amount of wealth that a business can generate, is equal to the strength of its niche, times CATT, which is an acronym that stands for:

C = Create relevant Content for your market segment

A = Drive Attention or traffic to company website, using SEO (search engine optimization) methods, paid ads, social media, and referrals.

T = Build Trust with customers and leads. Regularly send communications to them, that are very personalized & to the point.

T = Get Transaction done, convert leads to customers. Use natural sales methods. Also have sales webinars, sales pages and make customer calls.

The CATT is implemented successfully, when all components of digital marketing is integrated & worked together. Rich and meaningful content is first created in company website, so that website gains high rank. Paid ads are used to drive traffic to website. Further, the content is shared in social media posts to drive more traffic to website. Finally, email list of prospects and leads is procured from this traffic. Next, email marketing is used to promote goods & services to the website visitors. Hence, we see that every component works together to produce the desired result.

Personal Branding

Marketing of goods & services can also be done by developing personal brand of the business owner. The business can brand it’s products by using the name & identity of it’s owner. This is called personal branding.

Personal branding is the conscious effort to create public perception of an individual, by positioning him or her as an authority in their industry. Whatever the owner does, it will build his personal brand.

Quite often, personal branding is more effective than business branding. An example of this is, Elon Musk has a bigger following than his companies SpaceX and Tesla. People want to hear from people. An individual sharing his content strikes a better chord with readers, than a business logo sharing its content. A person can speak to his followers on a personal level more effectively than a company can.

Even a person who is entering the market, can create his or her own personal brand. He has to learn a new skill, and practice the procedures related to that skill. He can take up a job or freelance assignments, in order to gain real time experience. He can share his knowledge and experience in his blog.

The more he writes, the more people come to know about him, and trust his abilities. People will approach him with their business requirements. He can provide consulting services to them, for which he can charge fees. Once he has gained sufficient knowledge, he can teach the same to other people, who want to become digital marketers. He can also open an agency or startup company, mentor his employees and continue to build his personal brand in his special niche.

 

 

This is called mass trust building, and its steps are shown pictorially below:

Summary

In conclusion, we can say the following about marketing:

-         It is about understanding customer requirements deeply

-         It is about building trust, by providing genuine value

-         It is about creating the right perception about our product

-         Both traditional marketing & digital marketing have to be used

-         It is about finding a unique niche in the market

-         It is about building brand, both personal and business

Marketing is not just about selling. It is about keeping customers happy, by adding value in their lives. It is about nourishing the relationship with customers after sales has taken place, and continually provide great customer service.

As the old quotation goes, “Customer Service is not a department, it’s an Attitude.” And for any organization’s growth, it’s Attitude determines it’s Altitude.

 

Note:

For more insights into the benefits of digital marketing, please read below blog:

https://mohithdigi.online/digital-marketing-tactics-to-your-business-grow/

THE PERSON I WILL BE IN YEAR 2025

[Below is what a journalist will write about me, in the year 2025]

Sridhar is one of the successful digital marketers of India. He has associated with large corporations, helping them strategize their digital marketing goals and improve their sales every quarter. He is an influencer in the field of holistic living and alternative healing methods. He is an author, and his books on holistic living and alternative healing have become best sellers, both in India and the western world. His blogs get an average of 100,000 page views per month. Last year, his average income (after all expenses) was more than Rs.200,000 per month. Last year, he moved into his newly purchased apartment, in JP Nagar area in Bangalore.

Being very interested in holistic living himself, Sridhar has incorporated the healing methods he writes about, into his lifestyle. He has managed to cure many chronic medical issues he had in the past, using these methods. His physical fitness and mental alertness are as high today, as it was a decade ago. He seems to have stumbled upon the secrets of anti ageing. But he is of the opinion that these are not secrets at all. This was the popular culture in India thousands of years ago, which somehow has got lost in today's modern life and living. He has understood the value of our culture, taken its essence into his lifestyle, and got the benefits.

Sridhar is also very active in social causes. He regularly contributes to various charitable causes. He regularly sponsors blood donation camps and organizes free eye check-up camps. He is a defender and up-holder of animal protection laws, and believes that those who treat animals badly, torturing them and killing them for meat production, have to be educated first about how wrong their actions are. If they continue with their actions, then the law has to take its course, and strict measures have to be taken to ensure that such actions don't continue unchecked.

Note: Above is part of the internship of Digital Deepak.

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